![]() ![]() Some people like to store carbonated drinks in bulk, for occasional entertaining, and because buying in bulk is cheaper. In general, Diet Coke prices tend to be slightly higher than Coke Zero. Prices for soda vary depending upon the retailer. Their slogans are “Great Taste, Zero Sugar” and “Real Coca-Cola Taste AND Zero Calories.” The product has had a couple slogans: “Just for the Taste of It” and “Always Great Taste.”Īdvertising for Coke Zero has primarily targeted a male audience. Diet Coke’s main competing product is Diet Pepsi. However, the target audience eventually became just women, especially calorie-conscious ones. The company produced Diet Coke and initially advertised the product for both men and women. One of the biggest differences comes in the target market of each product. Diet Coke, on the other hand, has a unique flavor profile. The Coca-Cola Company created Coke Zero to taste like regular Coke without the sugar or calories.
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